Forsenorse's Blog

Here are a couple ads – one for Play Land – that work for surf brands.

Typical surf ad: action shot…team rider in his element…product shot…flavor of the month graphic treatment…

*Sure, there’s no USP, FAB’s, or LOL moments, but it’s creative.

To stand out, change the substance, not the presentation.

copy: "bad day"

*Features, Advantages, Benefits
Unique Selling Proposition
…you know what LOL means.

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