It was your idea?
Windows 7 was your idea?
I’m not a Apple snob or a hardcore Microsoft user. Each day I use both. I do, however, have an opinion about the new Microsoft campaign where the actor mentions that “Windows 7 was my idea”.
Here’s the rub….
Even though I understand that this is only a commercial, I don’t want the regular Joe and regular Jane thinking up what features to place in Windows. Sure, I appreciate that Microsoft wants user feedback, but as a user I want features I could never have thought of. For example, if all we did was ask regular people what they thought should be enhanced on the Sony Walkman cassette player (the iPod of its time) we would just have a better cassette player. Could the every day regular John/Jane really conceived of a small white box that holds all of your songs that you access by running your fingertip around a small wheel on the front of the player? It’s only one example, but I think you get the point.
Instead of seeing a commercial were some guy or girl tells me that Windows 7 was their idea, it would be much more convincing to me to see some (excuse me for the stereotype) skinny guy in a dark room surrounded by energy drinks, wearing glasses held together by tape and sporting a star trek shirt and using a pocket protector to hold his pens, who looked like they haven’t seen the sun or stopped developing and designing for four days straight in order to create some futuristic feature that I could never have thought of even on my best day.
I want someone much smarter than myself or the average guy on my block designing the software I use. That’s where I see this campaign fall short.
and that’s exactly what Apple has done for 20+ years. They have always “gotten it.”