About
I’ve spent years in marketing and advertising having nutty discussions with marketing departments and agencies about the absurdity of marketing Kobe Bryant, an extension of a clients global sportswear brand into a mens cologne, launching low rise jeans for men on college campuses, reviving the first brand to make a mark in denim, re-launching one of the first brands to make a mark in surfwear, getting underage teens to drink alcohol in Mexico, obtaining signatures from parents for teen credit cards, and always and only appealing to the “core”.
This blog just covers a few random thoughts…
-Erik Forsell
forsenorse